How can inclusive design help overcome accessibility challenges?
For Global Accessibility Awareness Day, we asked experts how design can help improve accessibility for digital experiences as well as physical experiences.
The latest news, analysis and opinion on visual identities, rebrands and logo design, from sports brands to start-up tech companies.
For Global Accessibility Awareness Day, we asked experts how design can help improve accessibility for digital experiences as well as physical experiences.
Using the behaviours of musical soundwaves and vibrations, an animated logo pairs sound and animation “in a non-traditional way”.
Workbyworks’ identity and packaging for the product draws attention to Aizome’s dyeing process and use of natural materials.
Aero’s suite of graphic devices, including six 3D animated icons, aim to communicate its environmental and functional benefits.
Now named LeShuttle, the service hopes to present itself as an easier, greener alternative to air travel with a new “progressive” logo and “innovative” colour palette.
How Mother Design sought to help the company go mainstream with an identity that references butcher shop signage and a “smiley fork” graphic device.
Warner Bros. new shield was designed to evoke its 1948 emblem with a corresponding typeface that complements the WB letterforms.
JKR worked on the 77-year-old juice brand’s first global identity, which features hand-drawn illustrations and “juicy drop terminals” in its primary typeface.
For a new workspace in the former Daily Mail print works and Printworks London venue, DixonBaxi created a design system drawing on its heritage.
The new identity is based on the “power” of the orchestra’s sound which can “fill spaces and places”.
Evolved from the design of Cactos’ energy storage system, Hasan & partners has created a hexagonal graphic device to reference the form of the product.
Using a combination of graphic effects and colour gradients, Echo has sought to add “softness” to the Kleenex identity.
Design events this month include a book on Isamu Noguchi and his creative relationship with Greece, design and tech festival All Flows, and a talk from Gail Anderson on four-decades
Fluus’ pads ability to break down to “half the size of an eyelash” is reflected through “dispersal” animations and a pipe-like wordmark by Mother Design.
Family (and friends) used modernised graphics and manifesto-like packaging to spotlight Mighty Oat’s use of solar and wind for its sustainable milling process.
Analogue devised an “organic” typeface and colour palette to convey the brand’s sustainable commitments, while giving each of its SKUs character through illustrations.
Using a graphic system “that feels like child’s play”, Mucho wanted to create an identity that cut through the “complex jargon” in the US healthcare space.
Following the Earth Day 2023 theme, “invest in our planet “, we asked designers where investment to improve sustainability needs to be targeted.
With a bespoke wordmark and supporting custom typefaces, Pets at Home hopes to unite its previously disparate sub brands.
House of Two’s identity for Shell win aims to encourage women in India to discuss breast health without shame through a breast-like typeface and illustrations.
Taking influence from how light travels through a prism, Weareseventeen created an animated graphic asset and a palette that spans from warm to cool tones.
DixonBaxi sought to retain the legacies of HBO and Warner Bros. with a curved logo featuring HBO’s bullseye and a colour palette referencing “Hollywood’s golden era”.
Launching in the UK and the US to connect black designers through networking events, the partners will also release an impact report at the end of the 12 months.
“Robust” bespoke packaging and bright colours harness Dense’s uniquely “proactive” tone within the field of hair loss products.