How Coley Porter Bell is repositioning the Tesco Finest range
As part of a packaging refresh of more than 1000 products to “celebrate every detail”, Tesco Finest coffee features bespoke illustrations that nod to each coffee’s origin.
Packaging
The biggest packaging design stories, from food and drink packaging to new trends in environmental sustainability and the latest debates around unbranded cigarette packets.
Aizome and Serviceplan design skincare made from textile wastewater
Workbyworks’ identity and packaging for the product draws attention to Aizome’s dyeing process and use of natural materials.
Minute Maid’s new “full of life” global identity
JKR worked on the 77-year-old juice brand’s first global identity, which features hand-drawn illustrations and “juicy drop terminals” in its primary typeface.
Echo incorporates “bokeh” graphic effect into Kleenex visual identity
Using a combination of graphic effects and colour gradients, Echo has sought to add “softness” to the Kleenex identity.
Tech meets nature in identity for first flushable period pads
Fluus’ pads ability to break down to “half the size of an eyelash” is reflected through “dispersal” animations and a pipe-like wordmark by Mother Design.
Mighty Oats identity swaps “archaic windmills” for wind turbines
Family (and friends) used modernised graphics and manifesto-like packaging to spotlight Mighty Oat’s use of solar and wind for its sustainable milling process.
Mothernutter peanut butter embraces 1970s “flower power”
Analogue devised an “organic” typeface and colour palette to convey the brand’s sustainable commitments, while giving each of its SKUs character through illustrations.
What’s next for Ikea as it celebrates 80 years?
As Ikea reaches its 80th anniversary, we spoke to the design team about changing priorities, material developments and what “democratic design” means today.
Which areas of design need investment to reach 2030 sustainability goals?
Following the Earth Day 2023 theme, “invest in our planet “, we asked designers where investment to improve sustainability needs to be targeted.
Kiss designs optimistic identity for hair loss specialists Dense
“Robust” bespoke packaging and bright colours harness Dense’s uniquely “proactive” tone within the field of hair loss products.
Design Week Awards 2023 entry extended until 19 April
With one last chance to enter this year’s awards, find all the information you need to complete your entries here.
How the design of milk packaging has shaped views on health
From the glass milk bottle to packaging for human milk, the Wellcome Collection’s latest exhibition explores the materials and messaging of milk distribution.
Superunion crafts an “ode to farming families” for Agricola Dargenio
The olive oil brand’s packaging uses hand illustrations to contrast the physicality of farming with the delicacy of its products.
How JKR designed a global identity to give Fanta back its “pop”
The designers explain how an updated logo, “popping elements” and bespoke illustrations aim to better represent Fanta’s offering.
Goldmine Gummies looks to bring fun back to the cannabis market
Robot Food’s illustration-led identity for Goldmine Gummies moves on from cannabis cliches to focus on the idea of “good old-fashioned fun” for adults.
This coffee start-up’s logo references the 65% of profits it donates
Social Impact Coffee’s identity seeks to communicate its social purpose while blending in with workplace environments.
Design Week Awards entry extended until 5 April
Find out about how to enter and what to expect from the 2023 Winners’ Showcase.
Design Week Awards 2023 judges revealed
Collins vice president Astrid Stavro, ANNA chief design officer Daljit Singh, Dell Technologies Principal product designer Ruben Cespedes and Special Projects co-founder Clara Gaggero Westaway are among those named so
AI and 3D-printed pills: Morrama’s new menopause concept
Morrama founder Jo Barnard explains the studio’s latest concept, which uses a data-driven app and 3D printing to create tailored supplements for menopause.
PepsiCo adds “zesty citrus” flavour to 7UP’s new visual identity
7UP has debuted a new look can with a 3D drop shadow design, supported by a “comedy-centric” tone of voice.
Blendsmiths’ new identity is “not for everyone”
For the alternative hot drinks brand, Creative Spark chose a packaging typeface that contrasts with the wordmark and colours designed to clash and stand out.
A potato-based bottle that you can eat, compost or dissolve
Tomorrow Machine has developed a bottle that can be peeled like a fruit, is water resistant and dissolvable, and has a similar lifespan to its contents.
Kiki Cocktails’ identity eschews “stuffy cocktail hour” connotations
A new logotype now interacts with the brand’s bespoke illustrations on the bottle, each featuring a particular character.
How can designers be less reliant on plastic in their practice?
Following the launch of PlasticFree – a directory for plastic-free materials and system solutions – designers advise on how the industry can change its relationship with plastic.